StarTribune.com – Home Search Online
I am not a big user of the StarTribune.com real estate site, but I spent some time on it today. The thing that stood out in my mind was how prominent the logos were for the brokers. The brokers logos are bigger and stand out more than the photos for the homes which we are hired to sell. Do buyer really care if the home is listed by Coldwell Banker or Re/Max? Based upon the design and layout of the search page shown below, the broker appears to be most important. The agent’s name is 1/10th the size of the logo at best.
Perhaps this design was done to lure real estate brokers back to the Star Tribune. By the looks of the print component, real estate agents and brokers have all but abandoned the traditional print classified ad in the Sunday paper.
