Will "Green-friendly" New Construction Homes Go The Way of Organic Food?
Sorry, but I can’t resist at least making some comment about this. With the rapid rise in energy costs, organic food sales have been hit significantly. For a proxy of the environmentally thoughtful food consumer, check out Whole Foods – stock symbol WFMI.
Will Americans pay a premium for a “green-friendly” home right now? Green costs more. A lot more. Yes, you’ll get the sale pitch that they will somehow save more on energy costs and that you’ll feel better knowing that your purchased something that was “good” for the environment. I’ve got an idea for the national home builders. Forget the “green” stuff and just figure out how to make your new homes incredibly energy efficient and then sell that.
“Green” is nothing but another marketing gimmick promoted by corporate America. The builders should give it up and sell energy efficiency and savings.
